R.I.P.P.E.D. – The One Stop Body Shock™ is a "Plateau Proof Fitness Formula" that helps you to create continuity, consistency and challenge in each and every R.I.P.P.E.D. class. It is Plateau Proof, because each component of the workout provides a uniquely different emphasis or system response, so your body never gets accustomed to the constantly changing format. Thus, regular R.I.P.P.E.D. participants achieve undeniable, ultimate results in minimal time, boasting 750-1000 calories burned in just 50 minutes.

This total body, high intensity style program, utilizing free weights, resistance and body weight, masterfully combines the components of R.I.P.P.E.D.--- Resistance, Intervals, Power, Plyometrics and Endurance as the workout portion along with Diet suggestions to help you attain and maintain your physique in ways that are fun, safe, doable and extremely effective. The deliberate combination of the R.I.P.P.E.D. elements and how they are precisely organized in the R.I.P.P.E.D. class format provide the basis for the One Stop Body Shock System, by stimulating both, different energy systems and muscles in each workout segment, changing the focus and activities every 6 to 9 minutes. Along with driving, motivating music, participants jam through R.I.P.P.E.D. with smiles, determination and strength. No boredom here, for all levels, R.I.P.P.E.D. is effective, it’s tough yet doable; R.I.P.P.E.D. will absolutely challenge your levels of fitness and endurance!

 

In January 2008, Alex Isaly and Terry Shorter met for lunch one day at a local Greek Restaurant in Orange County, CA and commiserated over chicken and rice on how unhappy they both were in their professional careers as National Sales Managers for the same company in an unrewarding industry. Both disheartened and dissatisfied, they were sick and tired of being sick and tired of the constant road travel, long hours and unhealthy lifestyle. Terry gradually gained 30 pounds, which was highly unusual for this formerly buff, collegiate athlete and fitness instructor physique and Alex was always exhausted from his daily 150-mile commute and time away from his family.

Rather than continuing to pound the corporate pavement, they instead, were motivated to take action and find a way to pursue their true passion in the fitness industry. With over 15 years of combined experience as fitness instructors and Master Trainers to various workout formats, they were determined to create a fitness workout that would re-energize the group exercise fitness industry, appeal to all fitness enthusiasts and professionals, and most importantly inspire others to live a balanced healthy lifestyle. This was an easy decision to make because both Terry and Alex were vested in living a healthy lifestyle, for themselves and their families.

 

With their plan of action in place to accomplish their goal and “global” vision, they conceptualized creating a unique, high performance, high energy, musically driven program, setting it apart from other workouts by featuring specific components in the workout that would drive results as well as highlight each of their individual master trainer talents in athletics, dance, resistance training, martial arts and endurance sports.  With these elements in place, they knew their program could appeal to an extremely broad demographic, from out-of-shape individuals with no fitness background to the elite athlete, as long as the program was most importantly, safe, fun, effective and people wanted to come back for more.

The following week, after the “chicken and rice lunch”, while going through one of his visualization exercises (jumping on a trampoline and listening to some of his favorite music) Terry saw the program name jump out at him (no pun intended).  It was the “A…HA” moment. He excitedly called Alex and said, "I got it!  Our new fitness concept will be called R.I.P.P.E.D.  It's a buzz word in our industry, but it's much more than that!  It's an acronym that stands for Resistance, Intervals, Power, Plyometrics, Endurance, and Diet/Nutrition!  It's a fitness formula that combines all the best elements of fitness today into one program, all set to music that we produce in house!"

 

That was the moment that their amazing journey began. Hours of research were put into each component to find a way to make R.I.P.P.E.D. unique from any another workout in the industry. Not only did they want to make it fun to do, but also to scientifically prove that the formula would guarantee results. Days, weeks and months were spent in Terry’s 10’x12’ workout studio in his house. Movements were created to fit the formula of each component. Music was then put to the movements and full sections were created. Several test group workouts were also performed to fine tune the program and to get feedback on what they could do to improve it.

It was on July 7, 2008, when R.I.P.P.E.D. was officially launched in Orange County, CA. Class participants, fitness professionals and enthusiasts immediately fell in love with the R.I.P.P.E.D. experience. As the program began to take on a life of its own, Alex and Terry could start to see their dream come true. They feel so blessed to see how R.I.P.P.E.D. has inspired and changed the lives of others and are humbled by all of the amazing opportunities.

   

Since the official launch of R.I.P.P.E.D., the format has been featured in several local and national publications (SHAPE magazine - November 2010, 944, OC Metro), covered by national and local news networks (CNN Headline news, San Diego Channel 6 Morning News), presented at several fitness conventions ( IDEA World, SCW MANIA, DCAC, EMPOWER!), is authorized as a certified continued education provider by ACE, AFAA and NASM. Since the first year of conducting trainings in 2010, several thousand instructors, personal trainers and fitness enthusiasts nationwide have become R.I.P.P.E.D. trained to teach the format. In November 2010 R.I.P.P.E.D. officially went “international” to La Paz, Mexico.

 

Terry and Alex would like to thank everyone that has been part of this phenomenal success story and to help bring their dream to life. They couldn’t do it without you…