IDEA was a meeting of the minds and muscle!
IDEA was a meeting of the minds and muscle!
Our three days at IDEA also presented some very exciting moments! We had the best location at the conference; we were right across from the performance stage. Our booth was sandwiched in between some of the industry’s most revered key players, including Under Armour, Fitlosophy, IDEA, and P90X!
You know the saying…Location, location, location, well it paid off! Tony Horton, the face of P90X is now R.I.P.P.E.D.’s newest fan. Not only was Tony gracious enough to stop by for a snapshot or two, he also stayed to talk with it’s Creators, Terry, Alex, & Fernanda to learn all about the “One Stop Body Shock” and gues what? He loved it!!!!
In Horton’s words, “You guys have taken all the good stuff in exercise today and put it into a functional program.”
2 comments
Haley says:
August 18, 2009 at 5:09 pm (UTC -8 )
Wow glad the conference went so well. Should I look out for a P90RIPPED soon? lol! Awesome job guys!
Alex Isaly says:
August 18, 2009 at 10:12 pm (UTC -8 )
2009 IDEA will definitely be an event I will never forget. We met some amazing people in the fitness industry. The opportunity to meet and talk to people like Tony Horton, Gunter Schlierkamp (Mr. Universe), and Kim Lyons (NBC’s “The Biggest Loser” Celebrity Trainer) about R.I.P.P.E.D. was incredible. I can only imagine what IDEA 2010 has in store for us…..